My inbox here at NNEP has been jammed packed here at the beginning of the year with sales letters from all sorts of people and companies that are hoping I will do business with them in 2012.  Many of them are so uninspired that I do not even finish them, yawn… delete.

And then, occassionally, I read one that is so well-crafted that I actually A) read the entire email; B) click on something within the email; C) seriously evaluate whether I have need or want for that product or service right now, or might in the future.

Now that is what I am talking about when I mean an effective sales letter!

None of this is NEW, none of this is unique.  But it is WELL DONE.  You do not need to reinvent the wheel.  Take what you want of the example provided below.  And then ACT ON IT – create you own, and get it out there by direct mail or email.

As always, our goal here at NNEP is to provide information that you can use immediately to help you grow your business and achieve your dreams.

Hope this is helpful!

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Here is another example of a sales letter which I found effective:

Dear [insert first name of customer, or perhaps a generic header that could be somewhat tailored, such as "Business Owner"],
As the new year unfolds, so to do changes, possibilities and opportunities…[in image was inserted, a signpost that said "opportunity"]

Read more…

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