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From the monthly archives:

October 2011

What Do You Need to Succeed?

October 31, 2011

We are developing some information for our NNEP members and for all embroidery and apparel decoration business owners.  We are creating downloadable “ebooks” about many of the subjects we help NNEP members with, day after day.  It’s only taken us 15+ years to go, “Huh, maybe we should write some of this stuff down – [...]

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How to Train Salespeople on Pricing for Embroidery

October 26, 2011

We receive this particular call at the NNEP regularly, “I need to bring in a sales person.  How can I set up pricing to make it easy for them?”  And my first question back to the business owner is always this, “Why do they get easy pricing?” The truth of the matter is that there [...]

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European Monogram Placement

October 18, 2011

Just chatted with a NNEP member about how monogram placements in Europe are different than what Americans traditionally expect.  A traditional Eurpoean placement for monograms is as follows: The European fashion is to place the monogram the left side of the shirt about four or five inches above the waist of the trouser and about the [...]

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Quirky is Good!

October 11, 2011

Another business owner here in town had an interesting thought about standing out as a local business owner and how to market your blog: Be Quirky The most evident example of quirkiness in action is David Ogilvy. If you’re not familiar with the story, here it is in a nutshell: to promote an ad campaign, [...]

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Embroidery on Polar Fleece

October 3, 2011

Just chatted with a NNEP member about how to embroider on polar fleece.  You know, that yummy warm fluffy stuff that everyone loves to wear?  Well, adding high quality embroidery to it takes a bit of extra thinking.  In some cases, you can use an existing design, in other cases, not so much – it [...]

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