A lot of the infant wear available through wholesale channels is offered in the traditional color palette: pink, blue and white. Some companies have added a few other colors, perhaps a mint green, yellow, ash. Who can blame them – the wholesalers can only keep on the shelves what our customers want to buy, and the bulk of the requests are for these traditional items. It does make sense… But for those customers that want to color outside the lines, and order a onesie in red with their favorite nickname embroidered on it, there is a solution!
There is a company that is embracing their inner-crayola, making infant apparel in a rainbow of rich solid colors! I met the owner at the PPAI Expo in Las Vegas last week. He is a fun guy and full of enthusiasm. If you are looking for a great color palette for infant and toddler apparel, contact us (Hooper@nnep.net or 800-866-7396) for information on Laughing Giraffe – they probably have what you need!
Colorful infant and toddlerwear
