We receive a LOT of sales and marketing emails here at NNEP. And I do mean A LOT of them. This one came through today and for some reason, it just really captured my attention. I think it is a great example of an effective mail to build your sales.
It is clean, clear and direct. It offers value. It identifies how you help them. And asks if they have the time, which shows respect. Writing good email copy is hard. Simplify it, remove fluff, and get to the point. They will work better! Take what you want of it and create your next email or letter to send to potential customers.
Remember, it is our job as a business owner to put ourselves in front of the right people, with the right information at the right time.
An ongoing campaign of letters, newsletters or emails is one way to do this which is affordable and highly effective.
Hope this helps!
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Email Sample:
From: Your Name <you@yourdomain.com>
Subject: Discuss 2012 [insert strong word] Strategy
To: Jennifer Cox | NNEP <NNEP@nnep.com>2012 has finally arrived! I hope your New Year is off to a wonderful start! I thought it would be a great time to reconnect [or connect, if this is a new prospect for you] with you to discuss your [insert FEW key words here, such as Logo'd Apparel] strategy for this year. Our products now include [short list of your best sellers no more than 5 items ie. Jackets, Golf Shirts, Caps and Corporate Gifts], and more. We recently added a new product called “[insert name of something new you'd like to sell this year]” which allows you to [describe how it solves a problem for your customers, ie. helps you build brand awareness for your company, present a professional image to your customers, simplify your apparel needs for your staff].
We are now offering free [insert promotion] with the purchase of any of our [insert offer]. This is a $[insert amount, at least $25] value, completely free with your purchase.
Do you have some time this week to discuss how our products may benefit your business and overall [marketing, branding] initiatives?
Regards,
Your Name
Your Title
Company Name
direct: phone number
toll free: if you have one, list it
fax: if you have one, list it
your email address
your website address
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If you create an email from this or a letter, please let us know by leaving a comment below. I would love to know how it works for you! If you have suggestions on something you would change in the example above, post your thoughts below. Let’s all improve our skills!
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