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Sales Strategy for Year’s End Embroidery Clients

November 23, 2011

Many NNEP members as well as non-member embroidery businesses experience a surge of business during the last 10 weeks of the year from once-a-year customers.  These are the customers that buy year’s end gifts for their employees or their customers.  According to a recent study by the Incentive Research Foundation and Incentive Federation, one of [...]

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4 Simple Ways to Protect Your Embroidery Business Data

November 22, 2011

Small or large, today’s businesses run (or fail) on data. If you’re an independent business owner, data – from customer email addresses to your bank account numbers – is vital to your company’s success. Imagine losing all the design files for your embroidery machine! Protecting your data is as important as generating sales. Many small [...]

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Embroidery Business = Perfect Candidate for Small Business Saturday!

November 14, 2011

Your embroidery or apparel decoration business is a perfect candidate for Small Business Saturday, a day when America comes together to celebrate the Shop Small movement and support small businesses.  Small Business Saturday is November 26, 2011. Small Business Saturday is a program by American Express.  According to American Express, last year small businesses saw [...]

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Cliff Hix Engineering / First Edition Screenprinting is New NNEP Preferred Vendor

November 11, 2011

NNEP is pleased to welcome another industry supplier to the NNEP Preferred Vendor program – Cliff Hix Engineering / First Edition Screenprinting.  Details about their offer (including a $500 savings opportunity) were mailed to NNEP members on 11/11/11. NNEP members can also access the current list of NNEP Preferred Vendors and their offers from the [...]

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Your Embroidery Business-First Impressions COUNT!

November 8, 2011

Being the ever-curious business owner that I am, I always check out the businesses that I encounter as I go about my day-to-day life.  I stopped at the local dance studio to pick up my daughter last evening, and this is what I saw when I parked in front of a business a few doors [...]

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What Do You Need to Succeed?

October 31, 2011

We are developing some information for our NNEP members and for all embroidery and apparel decoration business owners.  We are creating downloadable “ebooks” about many of the subjects we help NNEP members with, day after day.  It’s only taken us 15+ years to go, “Huh, maybe we should write some of this stuff down – [...]

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How to Train Salespeople on Pricing for Embroidery

October 26, 2011

We receive this particular call at the NNEP regularly, “I need to bring in a sales person.  How can I set up pricing to make it easy for them?”  And my first question back to the business owner is always this, “Why do they get easy pricing?” The truth of the matter is that there [...]

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European Monogram Placement

October 18, 2011

Just chatted with a NNEP member about how monogram placements in Europe are different than what Americans traditionally expect.  A traditional Eurpoean placement for monograms is as follows: The European fashion is to place the monogram the left side of the shirt about four or five inches above the waist of the trouser and about the [...]

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Quirky is Good!

October 11, 2011

Another business owner here in town had an interesting thought about standing out as a local business owner and how to market your blog: Be Quirky The most evident example of quirkiness in action is David Ogilvy. If you’re not familiar with the story, here it is in a nutshell: to promote an ad campaign, [...]

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Embroidery on Polar Fleece

October 3, 2011

Just chatted with a NNEP member about how to embroider on polar fleece.  You know, that yummy warm fluffy stuff that everyone loves to wear?  Well, adding high quality embroidery to it takes a bit of extra thinking.  In some cases, you can use an existing design, in other cases, not so much – it [...]

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