If you have a business web page, or web site, for your embroidery or apparel decoration business, think about adding a blog. Web pages often are static – they stay the same, usually for a VERY long time.
Adding a blog lets you easily offer “of the moment thoughts,” insights, suggestions for your customers through your web message without a lot of effort, programming knowledge or “coding.”
Are you stuck on either of these “reasons” for not blogging?
- I Don’t Have Time to Blog – How much “stuff” have you written for customers over the years? All of that is probably wonderful, useful blog content! Do you send emails to customers with product info? Instant blog post…. Are you sending a newsletter to customers? Blogging is another way to do it…
- What if My Customers Actually Find Out What I’m Thinking? Engaging your customers in a 2 way conversation about your company/brand is GOOD for BUSINESS! If they are unhappy, you will find out why and be able to do something about it. If they are happy, others will be able to see that.
So, give blogging a try. There are many free blogging applications, and they are easy to integrate with an existing website. If you do not yet have a website, starting a blog can serve as your initial website indefinitely! In fact, many companies use a blog as their only web presence.
Come on in, the water’s fine! Really – if I can do it, I know you can!
